rudistemple for public

on a Website to Build a List
By Stuart Stirling

If you have an online business or you are thinking of trying to start one you should always include an auto responder among your top few must have items. The auto responder is the goose that is going to help lay those golden eggs-or in this case the golden mailing lists. These lists of names and emails are something you must have and it is a bit more work than you would want to tackle by hand. However, using an autoresponder automated the list building process.

What an auto responder does is capture the names and email addresses of anyone that comes to your website. If you don't capture these visitors to build your mailing list you are losing out on one of the primo marketing domination tools of all times. You do not know what may have attracted a visitor to your store but hopefully it was because he was interested in something you had to offer. Maybe you were selling green fish and the prospect likes fish but wanted blue ones. If the prospect wanders out into the vast internet the two of you may never meet when he is in the market for green fish someday-or when you start selling blue ones.

The point is the auto responder will keep in touch with this potential customer via scheduled emails. This keeps you and this customer in touch and keeps your name on the front burner. By this method you ensure that he will think about your website when he needs something from you.

When you sign up for an account with an auto responder service, they will provide you with all of the instructions for set up and you will find them very easy to set up. It's actually a matter of copy and paste to get them working on your website. Then you can edit how your emails are formatted and you can even make sure that your email list does not cross the line into dangerous spamming territory.

Scheduling the emails is up to you. It is your choice how often you want your auto responder to contact your potential buyers. You can even place links in the email offers that you mail. With the auto responder functioning as your office manager your site will be good to go.